Small Business Marketing – The AWESOME POWER of a USP!

We do business with people we know, like and trust…right? 

Well, not always.

Example:  I have a collection of live scorpions and spiders from around the world. I used to have a fairly large collection but now I only have a few specimens. (So you’ve always thought I was strange…and now you know!)

There is a certain product that I need in order provide proper care for my spiders and scorpions, and there is only one place I can purchase this product in the town where I live.

Now, the guy who owns and manages the store where I purchase this particular product is an absolute jerk. He is rude, obnoxious and ungrateful to say the least.  If I could buy the product somewhere else, I would never set foot in this guy’s store again for the rest of my life.  He is literally the worst customer service representative I have ever encountered…period.

But…on the other hand…if his store went out of business I’d be screwed because I’d have to drive 20 miles to get to the next closest place to purchase this particular product…which only costs $4.50.  I certainly don’t want to have to do that. It would take a lot of time and cost twice as much for gas as the product is worth.

So I continue to do business with someone I barely know, don’t like and don’t trust. 

Here’s my point:  If you can offer a product or service that no one else offers, you will get more new customers and more new business.  That is the awesome power of having a Unique Selling Proposition (USP).

So ask yourself this question:  What can I give my customers or what can I do for them that no one else can or does?

If you think about it seriously…you will figure it out. 

Plus…it really does help to be NICE!

I hope you enjoyed this article. Please don’t hesitate to call on me if I can ever help you in any way.


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